This week we offered one complimentary ticket for a chance to attend Digital Marketer’s Traffic & Conversion Summit with our founder Thomas Smale. The offer was short notice, but we had a great number of responses and thank you all for your enthusiasm! Don’t worry if you weren’t one of the first to respond – you’ll still have a chance to get some face time with Thomas at a happy hour in downtown San Diego. If you’re around the San Diego you should check out the event details here – we would love you to join!
We are excited to let you know that FE International will be sponsoring MicroConf next month in Vegas (April 9-12). This will be a great opportunity to meet with Thomas, as well as our COO Olga Lidenko who recently joined FE International. Please reply to this email if you’re planning to attend or will be in Vegas.
Fan of The Startup Chat Podcast hosted by Steli Efti and Hiten Shah? Founder Thomas Smale will be joining The Startup Chat Mastermind Group in an AMA next Wednesday at 1PM EST. If you own a SaaS business and want to learn more growth strategies, Thomas will be featured in a webinar with Aaron Krall from SaaS Growth Hacks next Thursday at noon. To register, please subscribe to the Facebook group and you will be notified early next week, with access to the webinar.
Continue reading for news from Google and Facebook native videos.
Deal Highlights
Affiliate – Funnel Marketing – $2K gross/mo
- 90% recurring revenue
- Compound monthly growth rate of c.21% over the trailing twelve-months
- Strong base in a growing niche
- Low owner involvement
Yearly net profit: $21.3K
Asking price: $54K
Display Advertising – Information Technology – $71K gross/mo
- 145M Page Views and 87M Unique Visitors in the trailing twelve-months
- 94% margins
- Ranks for 395K keywords
- Low owner involvement
- Strong backlink profile
Yearly Net Profit: $808K
Asking Price: $5.7M
Sold:
Affiliate – Pet Supplies – $4.7K gross/mo
In the News…
Updates on Google Hangouts
Google is transforming Google Hangouts to serve businesses better. In an effort to compare to Slack, Google is launching “Hangouts Chat”.
Among Google’s other communication platforms such as the Android SMS app, Google Talk, Voice, Buzz, G+ Messenger, Spaces and Allo, Hangouts Chat will have similar functions and features like Slack. It will be fully integrated into GSuite, where you can share a file from Google Drive and it will grant permission to the person(s) you sent it to. Hangouts will also support bots, one of which can incorporate a group’s calendar to pick a suitable meeting time.
In terms of the video feature of Hangouts, it will now be “Hangouts Meet”, but have the same features as the original. Chat and Meet will only be available for GSuite customers. Learn more about these apps from Google.
Facebook vs. YouTube
Remember how Facebook is trying to transition into a video platform? In a study by social media analytics company Quintly, 6.2 million Facebook posts were analyzed in 2016. The study states that native videos on Facebook net a 1,055% higher share rate than YouTube. In 2015, it was discovered that YouTube was still 11 times bigger than Facebook, with a total of 8,061 years of video watching on YouTube and 713 years on Facebook.
Why is this happening? A large part can be attributed to how Facebook formats videos on the platform. Videos are automatically played in users’ News Feeds and Facebook downplays other video platforms. According to the study, there is a higher reach on Facebook for videos than other platforms.
Of the Facebook profiles that were analyzed, 90% used Facebook native videos, which is three times more than the use of YouTube videos. Another proof point of Facebook’s video transformation.