FE International

US (800) 403 9067 | UK +44 (0) 203 617 1073

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About FE International

FE International provides M&A advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent advisor and valuation thought-leader in the industry. FE offers comprehensive exit planning services, as well as direct access to an established network of pre-qualified international investors to drive demand and maximize value for the clients it represents.

FE International was founded in 2010 and ever since has grown exponentially, with teams in New York, San Francisco, London and Hong Kong – a truly global footprint that allows us to deliver world-class M&A advisory services on a local scale.

Our seasoned leadership team has over 50 years of combined experience in investment banking, strategy consulting, technology and entrepreneurship. We complement this formal experience with unique and innovative approaches to valuation, deal marketing and structuring. We pride ourselves on our quality of service and ability to consistently deliver safe, secure and successful deal making for Internet entrepreneurs and investors alike.

FE International was named Deal Maker of the Year by the IBBA in 2015 and 2016, is a 2018 Honoree of the National Association of Certified Valuators and Analysts (NAVCA), a two-time Inc. 5000 company (2018 and 2019) and is the No. 8 fastest-growing Financial Services company in America (2020) as ranked by the Financial Times (No. 133 overall).

Meet The Team

Leadership Team

Thomas Smale
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Thomas Smale

Thomas is the Founder of FE International. He is a serial business entrepreneur and M&A expert, having built the industry-leading firm in the $1-100M global technology sector. With experience dating back to the early 2000s, Smale offers invaluable technical, diligence and negotiation advice to early-stage and seasoned business owners alike, which has resulted in over 800 successful exits. Smale can be regularly found speaking at industry events where he enjoys meeting like-minded entrepreneurs and investors.

Ismael Wrixen
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Ismael Wrixen

Ismael is the Group CEO of FE International, the market leader in the sale of SaaS, E-commerce and Content businesses. Over the past decade Wrixen has overseen 800+ successful acquisitions totaling more than half a billion dollars in value. Wrixen is also a member of the Forbes Finance Council. Wrixen’s previous background was in large-cap M&A investment banking, where he executed several high-profile public deals, namely in the Technology sector.

Mergers & Acquisitions - Department Leader

Kevin Oh, CFA
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Kevin Oh, CFA

Kevin is a Vice President for Mergers and Acquisitions at FE International. Kevin brings years of experience in institutional asset management with J.P. Morgan. At FE International, Kevin is responsible for SaaS and Software opportunities and with his team, enjoys the #1 ranked position globally for small and mid-cap SaaS and Software M&A. Kevin enjoys spending time at tech conferences, as well as educating potential investors on industry trends.

Marketing - Department Leader

John Varvill
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John Varvill

John Varvill is the Vice President for Strategic Marketing at FE International. John is in charge of Marketing Automation, Business Intelligence, and Digital Marketing projects. He takes an active role in driving business strategy through data-qualified analysis and creative problem-solving. John received a BA (Hons) from The University of Leeds and Commendations from The College of Law in London. Prior to joining FE International, he worked in Shanghai for several years.

Valuations - Department Leader

Veronica Jardon Salas
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Veronica Jardon Salas

Veronica leads the Valuations team at FE International. She graduated from Massachusetts Institute of Technology with a double major in Mathematics and Finance, as well as, a minor in Economics. Veronica brings knowledge and experience from working at the Federal Reserve Bank of New York, MIT Sloan School of Management, and a renowned economic consulting firm.

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