Browse Our Case Studies
Selling an Edtech Business: The PositivePsychology.com Exit
Co-Founders
PositivePsychology.com, a mission-driven edtech platform used by 19M+ professionals, was acquired in an 8-figure deal advised by FE International. This case study covers their growth, decision to sell, and the exit process.
Profitable from Day One : How a Bootstrapped SaaS Found a Successful Exit
Founder, DropFunnels
“My key priority was securing a buyer capable of both shaping a long-term strategic vision for DropFunnels and seamlessly transitioning ownership. The team at FE International had already identified the perfect buyer within their extensive network, ensuring a perfect match for the company’s future growth. ”
From Creative Director to Successful Entrepreneur: How This Founder Built and Sold an 8 Figure E-commerce Business.
FoxyBae
With over 12 years of experience working in an array of creative roles for well-known TV shows and fashion brands, Miguel Gauthier naturally progressed into becoming an entrepreneur. Whilst working…
Seph Fontane Pennock and Hugo Alberts
Co-Founders, Positive Psychology
“I felt like on top of the process, I knew what was going on at all times. If I didn’t understand something, there would always be patient people on FE’s team to explain to me what was happening and why. So yeah, in an unknown world, I felt very equipped and always trusted that things were going well and progressing nicely. ”
Case Study: David Sertillange on SEO, Scaling and Exiting a Content Business
In 2016, entrepreneur David Sertillange founded a content site offering in-depth golf equipment reviews and high-quality content to golfing enthusiasts. With Google search rankings skyrocketing through Sertillange’s SEO best practices, the business eventually reached the turning point of success. Here he shares how he built the business, his best SEO tips and why he ultimately decided to exit.
Verma Farms Case Study: Founder AJ Agrawal Talks E-commerce Growth and Life Changing Exit
AJ Agrawal has been starting businesses ever since he can remember. From creating and selling energy drinks to his classmates in third grade to founding a successful marketing agency, his entrepreneurial spirit runs deep. Most recently, he built and sold Verma Farms for an impressive high 7-figure sum.
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Frequently Asked Questions
What types of case studies are featured on the FE International Case Studies page?
The FE International Case Studies page highlights real-world buy-side and sell-side engagements across various industries, showing how FE International has helped technology and online businesses with valuation, transaction strategy, and successful exits.
How can FE International case studies help business owners?
Case studies provide insights into how similar business owners navigated valuation, due diligence, and sale processes. They illustrate best practices and outcomes that can inform exit planning and strategic decision-making.
What information is typically included in a case study?
Each case study typically includes the client’s business type, the challenges they faced, the advisory approach FE International took, key milestones in the transaction, and the successful outcome achieved.
Who can benefit from reviewing the case studies?
Founders, investors, potential sellers, and acquisition-minded buyers can all benefit from the case studies, as they demonstrate how well-executed M&A advisory support contributes to better transaction outcomes.
How do FE International’s case studies demonstrate their advisory expertise?
The case studies showcase FE International’s structured valuation methodology, industry knowledge, global buyer network, and transaction execution capabilities, highlighting their experience in closing complex deals.
Can I use the case studies to prepare for selling my own business?
Yes. Reviewing case studies helps sellers understand what buyers value, what challenges may arise during a sale process, and how to prepare their business for a successful exit.
Are the case studies updated regularly?
FE International updates its case studies to reflect recent transactions and market trends, ensuring that visitors see current examples of how valuation and exit strategies work in practice.


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