Guide to Buying an Online Business

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This guide will teach you:

    • The benefits of owning an online business

    • Which businesses you can buy

    • How to find businesses for sale

    • How to evaluate the purchase

    • Negotiating a buyer-seller friendly offer

    • How to close a deal successfully

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Take a look inside...

Preview some of the topics we provide in-depth insight into throughout the book. Use the arrows to scroll through some of the chapters.

Advantages of Online Businesses

Learn about the power of buying an online business and why many professionals are starting to invest.

Investment Options

Explore the different online business models you can invest in and understand how to align your choice to your own personal skills, interests and goals.

The Buying Process

Learn the process of buying an online business from where to start your search through to business valuation and making a winning offer.

Closing the Deal

Learn how to close a deal safely, securely and successfully with expert advice on due diligence, legal paperwork and transferring business ownership.

Brought to you by the experts at FE International

Thomas Smale

Thomas Smale


Thomas originally co-founded FE International in 2010 after graduating the University of Bath with a degree in Business Administration. Having owned and run several successful websites in a variety of niches, Thomas is passionate about entrepreneurship and online business. He is a respected expert in the industry with particular experience in due diligence, online business valuation and strategic exit planning.

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Ismael Wrixen

Ismael Wrixen

CEO & Co-Owner

Ismael is the CEO and co-owner of FE International. Ismael has overseen the sale of over $45M in online businesses and has owned and sold several successful online ventures. Ismael’s previous background was in large-cap M&A investment banking where he executed several high profile deals, namely in the Technology sector.


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David Newell

David Newell

Brokerage Director

David is the Brokerage Director at FE International. Starting out as an investment banker, he moved online to use his transaction experience for website brokerage. At FE International, he spends his time speaking with buyers, executing deals and working on raising industry standards to encourage more investments. In 2015, David closed more than $8M in sales and authored the follow-up to the industry’s leading book on buying internet businesses for investors.

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