Guide to Buying an Online Business

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This guide will teach you:

  • The benefits of owning an online business

  • Which businesses you can buy

  • How to find businesses for sale

  • How to evaluate the purchase

  • Negotiating a buyer-seller friendly offer

  • How to close a deal successfully

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Take a look inside...

Preview some of the topics we provide in-depth insight into throughout the book. Use the arrows to scroll through some of the chapters.

Advantages of Online Businesses

Learn about the power of buying an online business and why many professionals are starting to invest.

Investment Options

Explore the different online business models you can invest in and understand how to align your choice to your own personal skills, interests and goals.

The Buying Process

Learn the process of buying an online business from where to start your search through to business valuation and making a winning offer.

Closing the Deal

Learn how to close a deal safely, securely and successfully with expert advice on due diligence, legal paperwork and transferring business ownership.

Brought to you by the experts at FE International

Thomas Smale

Thomas Smale


Thomas is the Founder of FE International. He is a serial online business entrepreneur and expert. In his early 20s, he began building and selling small online companies. This turned into a full-time career when he founded FE International in 2010, growing the business with zero funds from ground up and consistently doubling annual revenue, as well as the average deal size. Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development.

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Ismael Wrixen

Ismael Wrixen


Ismael is the CEO of FE International, the market leader in the sale of SaaS, e-commerce and content businesses. Ismael has overseen the sale of hundreds of millions in online businesses, including the sale of the popular accounting software, Less Accounting, and the acquisition of Drip by Leadpages. Wrixen is also an active investor in SaaS businesses, sits on the board of numerous exciting SaaS start-ups, including MageMail and MRR Media and is and a member of the Forbes Finance Council. Wrixen’s previous background was in large-cap M&A investment banking, where he executed several high profile public deals namely in the Technology sector.

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James Morrish

James Morrish

Director of Mergers and Acquisitions

James is the Director of Mergers and Acquisitions at FE International. James oversees relationships with private investors as well as funds, and has personally closed hundreds of deals since starting at FE International in 2014. Starting out in management consulting in 2011, James worked with a range of technology majors before making the move into online businesses M&A advisory in 2014. James studied Business Administration and Management at the University of Bath, which he graduated with 1st class honors.

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