Cloud-based dashboard provider Productiv has raised $8 million in a new round of funding this week. This influx of capital will be allocated to solving the growing problem of SaaS app usage transparency through their dashboard which tracks single-sign-on, redundant and expired license apps across an organization – which continues to compound as the rate of enterprise SaaS adoption rises.
Elsewhere in the SaaS BI world, this week marks a year and a half of Exago’s Data Talks Business Intelligence Podcast, where industry experts delve into all things BI and SaaS. The most recent podcast episode, “How to Create a Killer Sales Dashboard,” continues to provide practical insights on the embedded BI space like how to tailor dashboards to a spectrum of stakeholders, to help BI dashboard users be more successful and democratize data for SaaS end users of all skill levels.
In digital marketing and SEO news, Google has recently rendered the long-outdated rel=prev/next/ markup completely ineffective. This will mean that moving forward, Google will index the category page rather than the specific pagination. In order to optimize category pages, webmasters who utilized the markup to indicate corresponding categories should ensure that a majority of the content (i.e. text, images etc.) is contained on the first category page, as well as optimize category page featured images with a keyword.
Featured in affiliate business listings this week we have a $350K Cooking Guides and Kitchenware business, with an impressive revenue CMGR of c.22% over the past year, ranking for over 67,000 keyword thanks to c.1,500 posts to-date and an authoritative link profile. If you are interested in this business, please follow the link to request a prospectus.
Thank you to everyone who came to LTV Conf 2019! We had such a fantastic time meeting the 300 Founders, Executives and Investors in the space who helped make this the best SaaS event in New York, and look forward to seeing familiar faces at LTV Conf 2020. Super early bird tickets have already gone on sale, so if you are already planning your 2020 conferences calendar, make sure to grab a discounted ticket at LTVConf.com.
Continue reading below for more on Productiv’s funding round, a milestone in BI SaaS thought leadership and Google’s newest update.
- Impressive revenue CMGR of c.22% over the past year
- 67K keywords ranking with links from authoritative sites
- c.1,500 posts to-date with a c.77% growth in user sessions in the LTM
- Lean and scalable cost structure driving high net margin of c.82% in the LTM
- Low owner involvement creating plenty of time to invest in growth
Yearly net profit: $119,000
Asking price: $350,000
In the News…
Productiv Raises $8 million in Funding
Productiv has this week raised $8 million in funding to help solve the lack of transparency around SaaS app usage.
Productiv’s cloud-based BI dashboard extracts purchase and license data from contracts, finance, and expense reporting systems, to create a complete picture of an organization’s agreements and expired contracts. The dashboards also offer real-time usage and engagement statistics that flag redundant software within the organization. Account admins can reclaim licenses automatically, and chart allow companies to compare their engagement statistics to industry benchmarks.
Productiv will be using the influx of capital to help companies use data to make informed decisions that will increase both productivity and profits.
Exago Marks 1.5 Years of Educating BI SaaS Space
VanillaSoft CMO Darryl Praill joins Exago BI Product Manager Alex Agoado and Content Marketing Manager Nicole Hitner on the latest episode of Exago’s SaaS and BI-centric podcast, Data Talks.
Praill brings 25 years of experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s to this week’s discussion which covers the metrics SaaS sales teams should pay particular attention to, what common dashboarding missteps to avoid, and how to build high-performing sales dashboards tailored to a variety of team roles.
Find all episodes of Data Talks on the Exago blog, Apple Podcasts, Stitcher, or SoundCloud, to tune into intelligent conversation on SaaS and business intelligence.
Google Removes rel=prev/next Markup
Google announced this week that it will remove the rel=prev/next markup from indexing signals.
The rel=”next” and rel=”prev” usage guidelines used to be found on the Google Webmaster help pages to help SEOs indicate corresponding component URLs. This week, however, that page was deleted and the Google Webmasters Twitter account stated: “Spring cleaning! As we evaluated our indexing signals, we decided to retire rel=prev/next. Studies show that users love single-page content, aim for that when possible, but multi-part is also fine for Google Search. Know and do what’s best for *your* users!”
SEOs will not have to remove the markup from their sites, but should review the tips for maintaining category optimization in the face of this update.
Until Next Week,
The FE International Team