Popular Git client “Git-Tower.com” acquired by SaaS.group, Bezos steps down as Amazon’s CEO, and Bing aims to replace Google in Australia

Popular Git client “Git-Tower.com” acquired by SaaS.group

FE International, Inc. is pleased to announce the acquisition of Git-Tower.com, the most powerful Git client for Mac and Windows, by SaaS.group.

Founded in 2010, Git-Tower set out to make Git’s powerful feature set accessible to developers, designers and non-technical people. Today, Tower is one of the world’s best Git clients for Mac and Windows, and over 100,000 customers ranging from startups to Fortune 100 companies use it.

“SaaS.group has the expertise to grow this exciting, highly technical SaaS business to its full potential,” said Thomas Smale, CEO of FE International, Inc. “We were honored to advise Tobias and the Git-Tower team through this highly competitive process.” FE International served as the sole sell-side M&A advisor on the acquisition of Git-Tower.com.

Jeff Bezos to step down as Amazon’s CEO

On Tuesday, Jeff Bezos announced that he will step down as chief executive of Amazon, and that Andy Jassy, head of Amazon Web Services, will take over as CEO. Twenty-seven years after founding the company, Bezos released said in a memo to employees that he will be leaving to focus on other ventures, such as Blue Origin and the Bezos Climate Fund.

Andy Jassy currently runs an increasingly important part of Amazon’s business: AWS, which he helped launch in 2006 and which has radically grown since that time. In 2020 alone, AWS accounted for more than half of Amazon’s overall profit. According to CNBC, “As of mid-2020, Amazon controlled 33% of the global cloud infrastructure services market, followed by Microsoft at 18% and Google at 9%.”

Jassy will begin his new role as CEO in the beginning of the third quarter later this year.

Bing will enter the ring to replace Google in Australia’s search showdown

Bing aims to develop their services in Australia, following a threat by Google to pull their services from the country. Google’s threat came on Jan. 22 in response to the News Media Bargaining Code, a policy that would legally obligate Google and Facebook to pay news publishers to display their content. Bing currently holds only 3.2% of the search engine market share in Australia.

According to The Guardian, Australia’s minister of communications, Paul Fletcher, met with Microsoft regarding the matter. “Microsoft, a giant American corporation, an information technology powerhouse, is very significantly interested in the market opportunity in Australia, should Google choose to withdraw its presence in search in Australia,” Fletcher said.

Bing also has an interesting angle in the competition: they have not been listed in the News Media Bargaining code, which means they are not legally held to the same monetary confinements as Google or Facebook when the code becomes law.

What’s next in M&A? FE International to release 2021 Market Outlook

Buyers and sellers need relevant, timely information to make data-driven business decisions – and our 2021 Market Outlook report will help you do just that. Our report does more than just talk about what’s on the market. We dig deeper, analyzing trends from 2020, assessing root causes, and using data to anticipate what’s next for SaaS, content and e-commerce companies in the M&A market.

New Business For Sale

For sale is a B2B SaaS business in the Facebook Advertising optimization and automation niche, with over five years of operational history. Boasting c.130K email subscribers, 38K lifetime customers and 2.1M visits per year, the business has scaled incredibly over the past half-decade, currently serving c.1.1K recurring users generating c.$88K MRR and LTV of c.$420. With a robust suite of plans and courses and a strong track record of success, this business is well-positioned to achieve new levels of growth.
Some key highlights:

  • Impressive MRR growth of 32% over the LTM
  • Authoritative website with an impressive domain rating of 64
  • Efficient operational processes in place with a well-trained, 15-person team staying on post-sale

Request a prospectus from the link above to learn more. 

For more updates throughout the week on the financial world of online business M&A, follow our team on Facebook, LinkedIn, Twitter, and Instagram.

OTHER NEW LISTINGS

Lead Generation – Personal Finance & Financial Advice – $63K Gross/Mo

  • Authoritative domains in the personal finance and financial advice niche
  • Strong traffic profile with over 3,100,000 page views from c.1,300,000 unique visits in the LTM
  • Strong revenue growth in recent years with earnings diversified from over 30 affiliate partners
  • Lean operating structure with minimal owner involvement

Yearly net profit: $228,000
Asking price: $638,000

E-Commerce – Yacht & Marine Luxury Lighting Products – $1.7M Gross/Yr

  • Strong revenue growth with the business generating more than $1.7M in net revenues with CAGR c.10.3% between 2018 and 2020
  • Strong e-commerce metrics with a high AOV of $803 and 190 average orders per month over the LTM
  • Proven stability with 24 years of operations
  • Highly-trained team staying on post-sale

Yearly net profit: $302,000
Asking price: $1,003,000

RECENTLY SOLD

Amazon FBA – Kitchenware & Accessories – $2M Gross/Yr

Until next week!
The FE International Team