Baremetrics, a market leader in subscription business metrics, has relaunched Recover 3.0 to help SaaS and subscription businesses prevent delinquent churn. Subscription businesses lose on average about 9% MRR from expired credit cards, insufficient funds and bank issues, according to Baremetrics, so this newly revamped dunning solution offers users a combination of insights that use personalized in-app reminders and paywalls, credit card capture forms, email campaigns and detailed analytics to prevent failed payments. Business owners can use the tool free of charge until they recover their first $1,000, and the tool comes with a free month guarantee due to its claimed ability to pay for itself 38x over on average.
In digital marketing news this week, Moz introduced a free SEO toolset for webmasters called Domain Analysis. Without having to login or sign up for a paid account, marketers and content creators can access a free tool allowing them to see a preview of at least 14 essential SEO metrics for any domain name. Some of these exclusive metrics include Keywords by Estimated Clicks, Top Featured Snippets and Top Search Competitors. Free users are limited to three reports per day, while paid users are allowed unlimited reports as the tool is intended to naturally lead users into a paid subscription such as Moz Pro, where they can view more in-depth analyses of SEO metrics for their domains.
Elsewhere, the US Supreme Court recently let it stand that visually impaired customers have grounds to sue companies whose websites are inaccessible. Citing the Americans With Disabilities Act, an historic US 9th Circuit Court of Appeals ruling in favor of Guillermo Robles (a blind customer who was unable to make a purchase from Domino’s website because it did not have the proper software) determined that the website must be accessible, in addition to the brick and mortar store. Online business owners should work to ensure their products are available to potential customers with disabilities to avoid what is growing to become favorable litigation on behalf of the user.
New in FE exclusive listings this week we have a Membership Subscription business in the Digital Marketing and SEO Authority niche. Listed at the $938,000 dollar price point, this business offers a dominant organic search presence with features in a number of notable publications, and ranks for c.22,000 keywords. Over the LTM, this listing has generated over 1MM visitors and has accumulated tens of thousands of followers on social media establishing an impressive online presence. As a reputable brand in a steadily growing niche, this business presents an attractive acquisition opportunity with a trained team staying with the business post-sale. If you are interested in this business, please follow the link above to request a prospectus.
In events news, on October 10th, Founder Thomas Smale had a chance to stop by Sioux Falls for the Innovation Expo to speak for 250 of the most prolific Mid-West Investors on building successful enterprises and the opportunities that lie in the SaaS, e-commerce and content business spaces.
Coming up next week, on October 14-16, FE International looks forward to sponsoring SaaStock Dublin where the newest issue of SaaS Mag, including exclusive interviews with Vimeo, Asana, Tomasz Tunguz, Basecamp and other executives in the SaaS world, will make its debut. On day two of the conference, Thomas will be judging B2B SaaS Startups in contention for a $25,000 cash prize at SaaStock’s Global Pitch Competition, and SaaS Mag will be making a major announcement regarding the 2020 SaaS 1000 list applications. As one of the premier SaaS conferences of the year, we look forward to connecting with SaaS leaders and influencers from around the world so come find us on the expo floor if you will be in attendance!
Continue reading below for more on Baremetrics, Moz, the 9th Circuit Court Ruling and EMnify, who just raised €8 million in their Series A round.
Listings
New
Membership Subscriptions – Digital Marketing & SEO Authority – $23K gross/mo
- Authoritative and market leading brand in the lucrative affiliate marketing space
- Dominant organic search presence with features in numerous notable publications and keyword rankings for c.22,000 keywords
- Strong traffic with more than 1 million visitors and 2 million pageviews in the LTM
- Impressive social media presence with tens of thousands of followers
- Trained team staying on with the business post-sale
Yearly net profit: $236,000
Asking price: $938,000
Sold
Software – WordPress Website Designs & Plugins – $3K gross/mo
In the News…
Baremetrics Launches Recover 3.0
Baremetric’s Recover 3.0 is the revamped dunning solution aimed to help businesses recover lost fees dues to expired credit cards, insufficient funds and bank issues. SaaS and subscription-based companies are susceptible to losing on average 9% MRR from delinquent churn. According to the Baremetrics website, the automated dunning solution helped Social Media Marketing and Management Solution, Statusbrew, reduce churn and save over $10,000 in less than three months. Recover 3.0 reduces the time companies spend manually tracking down every customer to recover payments. The tool integrates with payment processors and allows users to set up automated drip campaigns, in-app reminders and pay-walls and customizable credit card capture forms. The Baremetrics dashboard displays all Recover 3.0 data and gives important insights into what is happening. This is a worthwhile investment as the solution pays for itself 38x over on average every month.
Moz Launches Domain Analysis Tool
The new feature introduced by Moz offers a free SEO toolset giving people the opportunity to analyze 14 key SEO metrics for any domain name. Anyone can use Moz’s Domain Analysis tool to review data analytics related to SEO such as Domain Top Linking Domains, Top Ranking Keywords and more. An exciting add on to the tool is the option to view experimental metrics developed by Baremetrics search scientist, Dr. Peter Meyers. Many of these metrics are only previews and require paid Moz tools such as Link Explorer or Keyword Explorer to see more in-depth insights.
9th Circuit Court Rules in Favor of Blind Online Shopper
The US Supreme Court decided that it would not hear the appeal of decision found in a US 9th Circuit Court of Appeals ruling in favor of a blind customer who sued Domino’s for their website’s lack of accessibility, and won. Citing the Americans With Disabilities Act, which guarantees “full and equal enjoyment of the goods and services…of any place of public accommodations” to people living with a disability, Guillermo Robles sued the company for accessibility to its website. The 9th Circuit Court ruled in favor of Robles, determining that the clause from the ADA applies to online services as well as stores, and stated, “The ADA mandates that places of public accommodation, like Domino’s, provide auxiliary aids and services to make visual materials available to individuals who are blind.”
EMnify Raises €8 million Series A
Berlin and Würzburg based IoT SaaS company, EMnify, recently wrapped up their series A round of funding, leaving them with an additional 8 million euro in capital to support international sales and marketing expansion. EMnify is one of the most rapidly growing SaaS companies in the IoT sector and has raised 20 Million euro total in funding since 2015. EMnify specializes in connectivity management services and provides technology to connect “things” for enterprises, developers and mobile network operators all over the world. Originally founded in 2014, and their native cloud service technology currently supports more than 1,000 customers in 180 countries.