Guide to Buying an Online Business

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This guide will teach you:

    • The benefits of owning an online business

    • Which businesses you can buy

    • How to find businesses for sale

    • How to evaluate the purchase

    • Negotiating a buyer-seller friendly offer

    • How to close a deal successfully

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Take a look inside...

Preview some of the topics we provide in-depth insight into throughout the book. Use the arrows to scroll through some of the chapters.

Advantages of Online Businesses

Learn about the power of buying an online business and why many professionals are starting to invest.

Investment Options

Explore the different online business models you can invest in and understand how to align your choice to your own personal skills, interests and goals.

The Buying Process

Learn the process of buying an online business from where to start your search through to business valuation and making a winning offer.

Closing the Deal

Learn how to close a deal safely, securely and successfully with expert advice on due diligence, legal paperwork and transferring business ownership.

Brought to you by the experts at FE International

Thomas Smale

Thomas Smale


Thomas originally co-founded FE International in 2010 after graduating the University of Bath with a degree in Business Administration. Having owned and run several successful websites in a variety of niches, Thomas is passionate about entrepreneurship and online business. He is a respected expert in the industry with particular experience in due diligence, online business valuation and strategic exit planning.

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Ismael Wrixen

Ismael Wrixen

CEO & Co-Owner

Ismael is the CEO and co-owner of FE International, the market leader in the sale of online businesses. Ismael has overseen the sale of over $60M in online businesses and has owned and sold several successful online ventures. Ismael’s most recent experience includes the sale of the popular accounting software, Less Accounting, and the acquisition of Drip by Leadpages. Ismael’s previous background was in large-cap M&A investment banking where he executed several high profile public deals, namely in the Technology sector.

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James Morrish

James Morrish

Director of Brokerage

James is the Director of Brokerage at FE International. Starting out in management consulting in 2011, James worked with a range of technology majors before making the move into website brokerage in 2014. At FE International, James is responsible for small cap deals, liaising and building relationships with buyers as well on-boarding new clients. In 2015 James closed over 45 deals, more than any other individual broker in the industry. James graduated from the University of Bath with a 1st Class in Business.

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