Get Started: Selling a Content Business

FE International is here to help guide you throughout the selling process by connecting you with an expert group of M&A advisors. If you’re considering or are just interested in finding out the value of your business, please click on the Valuations button below, it’s quick, easy and there’s no commitment.

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Find out how we guide your sale to success

Over the past decade, FE International has become the preeminent global advisor in SaaS, e-commerce and content M&A, acting as the sole advisor on over 1,200 online businesses sold—totaling $1 billion in acquisition value.

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Helpful Resources

Podcast May 13, 2022
Best Practices for Business Owners Planning To Exit in the Next Five Years

Hear FE’s Executive Chairman, Ismael Wrixen, talk about the types of businesses we deal with, best practices for business owners planning to exit in the next five years, paid media vs. social media for scaling a bootstrapped business, and other valuable insights.

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Podcast May 13, 2022
How to Sell Your Company with Thomas Smale

Discover how to sell your company with Thomas Smale as he explores how the complete valuation process takes place, how to find the right time to exit, tips for increasing your business’ valuation and more.

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Article Jul 27, 2022
Affiliate Website Valuation: What’s Your Affiliate Site Worth?

This article is part of our Valuation by Business Model series, in which we provide you with information on what makes your particular business model unique when it comes to valuation. For…

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Article Apr 27, 2022
How to Make Your Content Business Attractive to Investors: Trends, Insights and Best Practices for 2022

After another year, where the world has adjusted to the new normal of the COVID-19 pandemic, the content and affiliate marketing space is flourishing. There are several places still on…

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“FE International removed all the “tire kickers” from the process — which you’ll typically find at marketplaces where you list your business for sale.”

Michael Cyger Founder of iSixSigma

Frequently Asked Questions

How to Sell a Content Business

During the selling process, our team is here to provide complete transparency and answer every question you may have. To help you get started and begin familiarizing yourself with how the divesting process works, what to expect and what it’s like working with an advisor like FE International, we’ve compiled some of our most frequently asked questions.

See More Selling a Business FAQs
What is the best first step to take?

The best first step is to sit down with our valuations team to gain some quality insights on what your business could be worth in the current market. Our experienced valuations teams will take a deep dive into your business and provide you with a fair valuation of what kind of deal you would be likely to receive. They will also provide you with their rationale for their valuation, which will be based on your business’s earnings, financial trends, similar precedent transactions, and other aspects.

Why should I use an advisor such as FE International?

Using an advisor such as FE International offers you access to an extensive network of buyers so that we can ensure you have the right acquirer for your business. Our network members have extremely diverse budget ranges and niche interests that stretch across all the business models associated with the SaaS, e-commerce and content verticals. Using FE, you also gain access to our experienced team of brokers that not only have business connections from years of prior deal history but are also well-renowned experts in deal strategy and negotiation. With the support and hard work from our team, you can be confident that not only will you receive a deal for your business, but you will receive the best deal possible.

What type of online businesses does FE International sell?

FE is an M&A firm focused on middle-market transactions in SaaS, e-commerce and content. When it comes to content businesses specifically, there are a variety of business models that fall under this category. The main revenue models of these businesses are:

Affiliate Partnerships
Display Advertising Partnerships
Direct Advertising Partnerships
Lead Generation
Digital Products/Services