SaaS/Recurring Subscription – WiFi Marketing Software – $88K MRR

Main Benefits

LTV/CAC ratio of 8.42
Revenue CAGR of c.270% from FY16 to FY21
Low MRR Churn rate of c.1.6% over the LTM (with negative MRR in 4 of the last 7 months)
LTV of c.$1,751 over the LTM (increasing to c.$1,981 over the L3M)
ARPU of c.$87 over the LTM (increasing to c.$298 over the L3M)

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Details

For sale is a growing B2B SaaS business operating in the WiFi marketing niche, with an MRR of c.$88K (Feb-22) and a CMGR of c.5.8% over the LTM.

Launched in 2016, the business provides a simple to use yet powerful software that integrates with a client’s WiFi to collect actionable marketing opportunities based on the data collected by the guest logins. The users can either receive a hardware box that connects directly to their WiFi router or use third-party integrations.

The business has seen revenue CAGR of c.270% for the previous five years and currently boasts c.860 clients with an impressive LTV/CAC ratio of 8.4 and an MRR churn of c.1.8%.

The business presents a great acquisition opportunity for a new owner seeking to take over a growing B2B business with many growth opportunities and a fully-automated software.