- Yearly revenue
- Yearly net profit
- Asking price
- $27,000 SOLD
- Stable history (3 years)
- Very passive
- Low bounce rate
- Great site for a new buyer
For sale is an AdSense business in the home cooling/heating niche. The website provides information and reviews on popular ceiling fans and advice on common problems faced.
The owner was wise to target low competition long-tail keywords, which has helped to generate stable traffic, over time. The website has a healthy CTR of 4.4% and a low bounce rate (45%). As 89% of traffic is sourced from Yahoo, Bing or direct, the business is not prone to Google algorithm changes.
The business is extremely passive; the current owner carries out no routine tasks other than checking AdSense CTR and site earnings. The business would be perfect for a first-time buyer looking for a small, passive business or a buyer already occupying a position within the niche.
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All numbers are prepared on a SDE basis.