Yearly revenue

$108,000

Yearly net profit

$56,737

Asking price

$102,000 SOLD

Main Benefits

• Recurring subscriptions
• Outsourced technical management
• Well developed software
• LTV (avg. ~$100)
• Multiple growth opportunities

Description

For sale is a SaaS analytics business in the online auction niche.

The business provides advanced analytics to subscribers, which tracks auctions on popular platforms to improve the likelihood of winning these auctions. Unlike many similar products in the market, this data is delivered to users via one of the fully approved plugins (Chrome and Firefox), which means the software can run 24/7, 365 days a year.

This business boasts a simple and effective front end, with a sophisticated custom back-end. The software was built and is maintained by a developer, kept on retainer for 40 hours a month. The code is extremely well documented and many of the necessary updates were completed in 2014.

The owners take care of customer support issues and general strategy, all of which could easily be outsourced, reducing the owner-time requirement down to a few hours per month.

The business has a solid user base, with the average client tracked over the past 12 months having a LTV of over $100 (average retention is over 3 months). Cash flow for this business is also boosted by a combination of monthly, quarterly and annually paid subscription payments.

This business could be ideal for a buyer with a complementary business or a buyer looking for a largely outsourced and recurring business in an established niche.

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All numbers are prepared on a SDE basis.