Display Advertising - Fish & Aquarium Authority Site - $12K gross/mo

Yearly revenue

$143,000*

Yearly net profit

$136,000

Asking price

$425,000 SOLD

Main Benefits

• Authoritative and market leading brand in the lucrative and growing fishkeeping niche
• Impressive 381.6% CAGR YoY growth from 2018 to (e)2019
• Strong traffic with c.9 million pageviews and c.6 million visitors in the LTM
• Dominant organic search presence with features in numerous notable publications and keyword rankings for c.167,000 keywords
• Simple operations with high net margins and low owner involvement

Description

For sale is a diversified and authoritative content business in the fish and aquariums niche.

Launched in 2017, the business has rapidly established itself as the leading provider of fish and aquarium information. With over 190 educational posts focused on freshwater fish, saltwater fish, fishkeeping, aquariums, and a market-leading eBook, the business has successfully differentiated itself from competition.

With pet fish ownership predicted to continue rising over the coming years, and more than 13 million American households owning a pet fish in 2019, the business has carved out a lucrative and highly profitable position as one of the leading sources of information within this expanding niche.

With a continuous investment into content, the business now ranks for c.167,000 keywords and boasts backlinks from reputable sources. The strong organic search presence has helped drive traffic and revenue expansion, allowing for plenty of resources to invest in growth.

The business presents a great opportunity for a new owner to take over a reputable content business in a lucrative niche. With a well-built SEO foundation, hundreds of long-form posts, and steadily growing traffic, the business is primed for growth.

* Revenue and profit figures are annualized on a last three-month basis.

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All numbers are prepared on a SDE basis.