Digital Products – B2B WordPress Themes – 34K Users & 33% Subscriber Rate

Yearly revenue

$131,000*

Yearly net profit

$117,000

Asking price

$363,000 SOLD

Main Benefits

• Well-established B2B SaaS business in the WordPress Themes niche used on over 77,000 websites
• Loyal subscription base with a high LTV of $290 and low customer churn of 4.6%
• Wide-market acceptance with the themes boasting an average rating of over 4.5 stars
• Lean and scalable cost structure driving high net margins

Description

For sale is a well-established B2B SaaS business in the WordPress themes niche used by 34,000 users on over 77,000 websites and a 33% subscriber rate.

Launched in 2012, this business delivers a portfolio of 23 market-leading WordPress and WooCommerce themes. With a wide variety of use cases for both bloggers and e-commerce merchants, the portfolio offers impressive functionality, including one-click installation, fast page load speeds, search engine optimization, and an intuitive drag and drop website builder.

The business has scaled by focusing on WordPress themes. With WordPress accounting for 35.8% of all websites on the internet and over 182,000 WordPress sites created each year, there is a clear ongoing need for WordPress themes. As an authoritative leader in the WordPress space, this business is primed to grow as WordPress continues to gain momentum.

This business is monetized via a combination of one-time theme sales (67% of revenue) and recurring subscriptions (33%). Boasting a low subscription customer churn of c.4.6%, net margins of 88%, and a high LTV of $290, the business offers plenty of resources to invest in growth.

This business represents a great evergreen acquisition for a new owner looking to acquire a well-built, mature digital product business with plenty of growth opportunities.

* Revenue and profit figures are annualized on a last six-month basis.

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All numbers are prepared on a SDE basis.