SaaS - Website Building & Publishing Tool w/100K Users - $16K MRR
- Yearly revenue
- Yearly net profit
- Asking price
- $413,000 SOLD
- Nine years of operational history leading to a firm positioning in the website building and publishing niche
- Wide market acceptance with c.100,000 users since inception and authoritative backlinks from BBC, The NY Times, The Guardian and Reuters
- Highly attractive SaaS metrics with a strong MRR of c.$16,000 as of March and a low customer churn of c.2.5%
- Simple business operations requiring minimal owner involvement
For sale is a market leading B2B SaaS business in the website building and publishing niche with nearly a decade of operational history, 2.5M page views annually and over 100,000 users since inception.
Launched in 2011, the business offers the world’s largest platform for artists, publishers and writers to create an online portfolio of their work. With highly customizable portfolio layouts, an intuitive no-code design process and effective features aimed specifically at creative publishers (such as embeddable multimedia and analytics), the software has climbed in popularity, securing endorsements from institutions such as University of Oxford and UVA.
As an early entrant into this market, the business has carved out a leading position in the lucrative niche. With monthly visitors to digital-native news outlets steadily rising over the past five years and business spending an ever-increasing amount on digital advertising, the business is optimally placed to benefit from these shifting industry dynamics.
The business is monetized via a freemium subscription model, a strategy that has proven highly successful in driving adoption. Revenues have risen at an impressive CAGR of c.20.4% between 2017 and 2019. With a loyal customer base, the business boasts a low customer churn rate of c.2.5% and a high LTV of c.$212 over the LTM, whilst generating c.$16,000 in MRR.
The business presents a great opportunity for a new owner looking to take over a reputable B2B SaaS business with a market-leading brand, a loyal user base, and a firm foothold in a growing niche
* Revenue and profit figures are annualized on a last three-month basis.
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All numbers are prepared on a SDE basis.