- Yearly revenue
- Yearly net profit
- Asking price
- Excellent track record of operational history allowing for an authoritative brand in the highly profitable music education niche
- Diversified income base driving impressive revenue growth of c.68% CAGR over the past four years
- Strong SEO foundation with 1,000 long-form posts driving keyword rankings for c.155,000 keywords
- Steady traffic growth with visitors growing at a c.81% CAGR for the period 2015 to 2018 and c.4.5 million visitors in the L12M
- Lean cost structure driving high net margins
For sale is a reputable and steadily-expanding content business with a profitable and diversified revenue stream in the musical instrument and education niche.
Launched in 2014, the business has rapidly established itself as a leading player in guitar equipment and education space. With over 1,000 informative, long-form articles focused on guitar reviews, accessories, recording gear, and general education, the site has successfully differentiated itself from competition.
With the guitar manufacturing industry continuously growing and guitar-enthusiasts spending up to $10,000 on their guitar purchases and accessories, the business has carved out a lucrative and highly profitable position as one of the leading sources of guitar education and reviews online.
Traffic has grown at a c.81% CAGR over 2015 to 2018 to reach over 4.5M visits in the past year, fueling steady revenue expansion across a diversifying income base. With lean and simple operations allowing for high margins and a scalable cost structure, a new owner will have plenty of resources to invest in growth.
This business presents a great acquisition opportunity for a new owner to take over an established and highly reputable content business in a lucrative niche. With a well-built SEO foundation, over 1,000 long-form posts, and a steadily-growing traffic profile, a new owner will be immediately set up for success.
* Revenue and profit figures are annualized on a last six-month basis.
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All numbers are prepared on a SDE basis.