Digital Services - Social Media Engagement Software - $558K ARR
- Yearly revenue
- Yearly net profit
- Asking price
- Firm foothold in the social media engagement software niche
- Steady growth with revenues rising c.53% CAGR between 2016 and (e)2020
- Strong unit economics with ARPU at c.$121 and a high LTV of $402
- Minimal owner involvement
For sale is a market-leading digital service business in the social media engagement software niche.
Launched in 2016, the business offers an intuitive solution to customers looking to improve their social media engagement rates on Instagram. With a focus on functionality and ease of use, the business has quickly gained wide market adoption, helping over 7,700 customers boost their Instagram user engagement rates over the lifetime of the business.
With over 500M active monthly users on Instagram and c.75% of US businesses on Instagram in 2020, there is no shortage of potential target customers looking to boost their Instagram engagement. As a market leader, the business delivers an effective solution for businesses looking to maximize social engagement.
As an incumbent in the social media engagement niche, the current owner has spent time refining the business into a leading authority, as evidenced by the c.45,000 email subscribers.
The glowing reviews have in turn helped attract an expanding customer base and fuel revenue growth. With a paying customer base of c.390 users, revenue has expanded at a CAGR c.52.9% from 2016 to (e)2020 with the business now generating $54,400 in MRR. With a high LTV of c.$402 in the LTM and strong operating margins of c.58%, a new owner will have plenty of resources to invest in growth.
The business presents a unique opportunity for a new owner to take over a market-leading, hands-off subscription business requiring minimal owner involvement which is primed to be taken to the next level under a new owner.
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All numbers are prepared on a SDE basis.