SaaS - Real Estate Email Marketing - $25K MRR

Main Benefits

Strong and consistent revenue growth with a CAGR of c.24% between 2012 to 2016 and still growing
Diversified customer base with c.500 customers across various sectors
Strong customer LTV of c.$1,150
Stable MRR of $30.5K with additional $10K+ monthly one-time sales

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Details

For sale is an established SaaS/digital service business in the real-estate email marketing niche.

Launched in 2007, the business focuses on the real-estate niche and offers clients a single location to simplify email marketing via monthly newsletters with niche-specific, pre-populated content. The newsletters are available in both email and printable form, with an additional fee for printing and distributing the physical copies on behalf of clients.

With a decade of operations under its belt, the business is an authority in the lucrative email marketing niche. The software integrates with popular email marketing provider via a proprietary App to deliver monthly newsletter templates. By merging email templates to fit a client’s customized specifications (colors, names, etc.) via the App and a team of outsourced writers to create high-quality content tailored to a customer’s niche, the business delivers a unique value proposition.

The business went from strength to strength by focusing on the real-estate niche. CAGR reached an impressive 24% for the period 2012 to 2016. Revenues are driven in large part (c.70%) via recurring subscription sales. The remaining c.30% are driven via printing fees charged to clients for printing and mailing physical newspapers.

This business presents an ideal opportunity for a buyer to enter the highly profitable email marketing niche through the acquisition of an established and proven business ready to be scaled further.