- Yearly revenue
- Yearly net profit
- Asking price
- Stable MRR over the last 12 months, closing in at $5.2K in Aug 2017
- Diversified customer base with c.380 clients and a number of notable clients
- Strong traffic profile with c.160K page views over the past year
- Low owner involvement
Launched in 2011 and acquired in 2013 by the current owner, the business offers its users accurate website traffic analytics software. The software specializes in real-time analytics, allowing customers to view a large number of metrics live.
The affordable pricing has resulted in a paying customer base of c.380 clients, illustrating strong product-market fit. Notable clients include GitHub, Intercom and other well-known names. Over the last 12 months, customer churn and CLV have averaged c.4.9% and c.$285 respectively. With revenues of c.$63,000 in the last 12 months alone, a new owner will have plenty of cash flow to experiment with the bountiful growth opportunities the business has at its disposal.
The business itself is relatively simple to run, with much of the required time for developing the product and automating operations absorbed by the current owner.
With hundreds of satisfied customers, strong SaaS metrics, little owner involvement and a clear value proposition, this business presents a great opportunity for an investor to enter the lucrative web analytics space.
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All numbers are prepared on a SDE basis.