- Yearly revenue
- Yearly net profit
- Asking price
- MRR growth of c.23% for the period June 2016 to June 2017
- Strong, highly diverse traffic driving over 115,000 visitors in the last 12 months
- Growing customer lifetime value
- Declining customer churn rate, averaging c.7.7% over the last 12 months
For sale is a proven workflow solutions tool for developers and businesses looking to optimize and easily scale their form generation capabilities.
Launched in 2014, the business has gone from strength-to-strength, with thousands of customers having successfully used the product to more easily customize the backend of forms. The tool simplifies the process of creating forms and provides additional features such as enhanced spam filtering, external integrations and an API without having to create the backend to receive and store form data.
MRR has remained strong and highly predictable from 2016 into 2017, rising c.23% from July 2016 to June 2017. Customer lifetime value continues to grow and customer churn has simultaneously dropped in the past 12 months. The company has scaled predictably and efficiently thanks to its value proposition, driven by a software that is highly ingrained in its customer’s day-to-day business operations.
This business presents an ideal acquisition for a buyer looking for a well-built SaaS product with a strong customer base and a history of sustainable growth and profits.
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All numbers are prepared on a SDE basis.