- Yearly revenue
- Yearly net profit
- Asking price
- Stable and predictable MRR
- Low net MRR churn averaging 2% over the trailing 12 months
- Low customer churn averaging 3% over the trailing 12 months
- One of the highest rated CRM platforms
- Diversified client base with multiple notable clients.
For sale is an established and proven CRM business, providing advanced features and scalable SaaS tools to SMBs.
Launched over a decade ago, the business has gained a loyal customer base thanks to its intuitive interface and focus on user experience, scalability and productivity. The product has incredible market fit, driving an average of 100 free trials per month, of which c.20% convert to paying customers. Customers have remained highly satisfied over the years, as demonstrated by the low customer churn of c.3% over the trailing 12-months. Net MRR has also been impressive, averaging just c.2% churn over the same period.
Currently, the owner spends most of his time managing the two full-time independent contractors. This time is spent setting the ongoing direction for development and innovation with the contract software developer and answering the occasional questions from the customer support representative.
This business represents an ideal acquisition for a buyer looking for a well-built SaaS product with a history of sustainable growth and profits. With a loyal customer base, strong SaaS metrics and well-defined growth opportunities, a new owner will be well set up for success in a rapidly growing niche.
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All numbers are prepared on a SDE basis.