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6 Things You Need to Know About Lead Generation
Building a Business
FE International Blog

6 Things You Need to Know About Lead Generation

What is Lead Generation? Like affiliate marketing, lead generation is the business of driving potential customers towards another business, often using a website or app with carefully placed links. Much of the attractiveness of this business model is it does not require the person running the business to sell any product or service of their own, they simply draw in the right traffic and direct this traffic towards the business they are partnered with. Unlike the affiliate business model, lead generation businesses get commissions for every new lead they send over to their partner business, as opposed to needing that lead to spend money on the partner business’ product or service.

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South Dakota vs. Wayfair – What This Means for E-Commerce Businesses Today
Building a Business
Case Studies
FE International Blog
Selling a Business

South Dakota vs. Wayfair – What This Means for E-Commerce Businesses Today

The sales tax system in the United States was created at a time when the idea of an e-commerce business was not fathomable. The developers of the system had no idea that e-commerce would come to dominate the retail environment and, as such, they did not consider the implications of online spending on sales tax. The e-commerce market is currently thriving, with global sales expected to increase nearly 14% this year. Because of the dramatic shift away from brick-and-mortar stores, legislators realized that the sales tax landscape needed to be modernized and revamped and these changes have led to significant ramifications for online sellers. These efforts have picked up speed in the last few years, thanks to a landmark Supreme Court case.

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How an Entrepreneur Bootstrapped His Marketplace App and Sold It for Mid-Six Figures   
Case Studies
FE International Blog

How an Entrepreneur Bootstrapped His Marketplace App and Sold It for Mid-Six Figures   

Serial entrepreneur and SEO expert Stav Zilbershtein bought the SellMyApp domain in 2013 for a five-figure sum and bootstrapped the most prominent mobile app marketplace for buying and selling mobile source codes. In a process of 6 years, he evolved the company from an ad site to a full-fledged marketplace and was able to exit for more than 47x his initial investment.

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103 New Acquisitions in 2020 Drives FE International to Inc. 5000 For Third Year Running
Company News
FE International Blog

103 New Acquisitions in 2020 Drives FE International to Inc. 5000 For Third Year Running

For the third year in a row, FE International was named to Inc. Magazine’s annual Inc. 5000 list, one of the most prestigious rankings of the United States’ fastest-growing private companies. Thanks to our clients’ continued support, FE reached No. 1,534 on the list this year. Earlier in the year, FE was also named as the No. 12 fastest growing Financial Services company in America by The Financial Times.

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Selling Your Content Business When the Time Is Right
Case Studies
FE International Blog

Selling Your Content Business When the Time Is Right

The owner of Coupons Plus Deals knew he wanted to sell his business, but he was skeptical. He had tried to sell his content website through a website broker before and the interest from potential investors – and the results – were underwhelming. He quickly realized that just because you know how to run a business, doesn’t mean you know how to present your business in the best possible light to buyers. When selling your online business, it is important to have the right information available to make your business stand out among the rest. Kim Ngoc, Coupons Plus Deals content manager, sat down with us for a virtual interview to discuss their exit and what she believes makes for a successful M&A process.

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Website Broking Process Overview
Company News
FE International Blog

Website Broking Process Overview

The sale of a website is a unique proposition, and each transaction must be carefully planned and executed to ensure a successful outcome. There are a number of stages involved in the sale of a website and at FE International we guide the seller from the initial planning and preparation phase through to the signing of the purchase agreement and beyond. Intensive support is guaranteed throughout the entire sale process.

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The State of Content: An Analysis of The First Half of 2021
Case Studies

The State of Content: An Analysis of The First Half of 2021

As the distribution of the COVID-19 vaccine increases, governments are lifting pandemic-related restrictions and the world is finding a new footing. Consumers are eager to convert pent-up demand into real spending while maintaining technology-led behaviors that kept them connected and engaged during lockdowns.

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SSL Zen: The Importance of SSL Certification
Case Studies
FE International Blog

SSL Zen: The Importance of SSL Certification

Since the first SSL certificates were developed by Netscape in the mid-nineties, they have become increasingly important protocols for website owners, particularly those with business interests online. SSL (Secure Sockets Layer) ensures that data flowing to and from a website is encrypted and authenticated, creating a safer environment for anyone visiting and entering data on your website.

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How Much is My Display Advertising Business Worth?
FE International Blog
Selling a Business

How Much is My Display Advertising Business Worth?

his article is part of our Internet Business Valuation series, in which we provide you with information on what makes your particular business model unique when it comes to valuation. For more in-depth reading on valuation, see our post How to Value a Website or Internet Business.

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