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Strategizing B2B Marketing for SaaS Companies
FE International Blog
Building a Business

Strategizing B2B Marketing for SaaS Companies

Marketing is hard enough as it is: Market research, keyword analysis and more take time and effort. However, selling something as ephemeral and ever-shifting as software poses its own challenges. B2B marketing strategies for SaaS are a beast all on their own and require specialized strategies. 

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How to Make Passive Income from a Website
Building a Business
FE International Blog

How to Make Passive Income from a Website

165,000 people search for the term ‘passive income’ every month on Google. Odds are, they are looking for a way to increase their overall net value that is more reliable than just saving money from their 9-5. In the world today, you want to make sure your money is working for you, even while you are sleeping. This is passive income at its finest. But what exactly does it mean to make passive income from a website?

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8 SEO Best Practices for Your Website Business
Building a Business
FE International Blog

8 SEO Best Practices for Your Website Business

Search engine optimization: a buzzword you often hear. But what is the importance of SEO, and what are some Google SEO best practices? SEO is when you make changes to your website and content to make your site more attractive to Google and other search engines. The better your SEO, the higher your site will rank in keyword search and website visibility. Whether you are a website developer or an online business owner, adequately adapting your SEO strategy will only improve your website metrics and the satisfaction of your customers.

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What is Escrow? A Comprehensive Guide for New Business Owners
Buying a Business
FE International Blog
Selling a Business

What is Escrow? A Comprehensive Guide for New Business Owners

Escrow is a financial arrangement in which a third party holds and regulates the payment of funds or the transfer of property between two parties. This ensures that the transaction is completed according to the terms agreed. Escrow is commonly used in business acquisitions to protect both buyers and sellers from fraud or non-performance.

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Affiliate Website Valuation: What’s Your Affiliate Site Worth?
Valuations

Affiliate Website Valuation: What’s Your Affiliate Site Worth?

Blogs and content websites are popular among online business owners, and for good reason. They’re relatively easy business models to get started and, when done properly, can be very profitable. Well-performing affiliate sites are in high demand—the influencer advertising market worldwide is forecasted to reach $35B by 2024.

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Online Business Due Diligence: 6 Things to Vet
FE International Blog
Selling a Business

Online Business Due Diligence: 6 Things to Vet

Having made an offer for a business, had it accepted by the seller and signed a letter of intent (LOI), the transaction will proceed to due diligence. For larger website acquisitions, depending on relative size and complexity, due diligence is likely to be the most lengthy aspect of the business sale process.

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Buying an Internet Business: Advanced Due Diligence
Buying a Business
FE International Blog

Buying an Internet Business: Advanced Due Diligence

With an offer accepted on an internet business, attention in the buying process will move to the task of due diligence (DD). We’ve written before about how best to structure due diligence and in this article we will dig deeper into each area, giving buyers a much stronger sense on what to look for and how to go about finding it.

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What the Proposed Capital One and Discover Megadeal Says About the M&A Landscape
Buying a Business

What the Proposed Capital One and Discover Megadeal Says About the M&A Landscape

In the realm of mergers and acquisitions, the proposed megadeal between Capital One and Discover stands as a testament to the evolving landscape of strategic transactions. Amidst economic uncertainties and regulatory scrutiny, Wall Street remains cautiously optimistic, navigating a delicate balance between opportunity and risk. This analysis delves into the factors shaping the current M&A environment and strategies for charting a course forward in this dynamic landscape.

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Top 25 Best Podcasts for SaaS Founders
Building a Business

Top 25 Best Podcasts for SaaS Founders

To help you continue to grow as a SaaS founder and to learn from some of the best, we’ve put together a comprehensive list of the 25 best podcasts for SaaS founders in 2024. You will hear expertise on topics ranging from building and exiting your SaaS to marketing your SaaS to unique customer bases. Whether you’re just getting started in the SaaS world or if you are building your seventh business, there is a podcast here for you:

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