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Marketing Psychology: 10 Strategies to Influence Consumers in 2021
Building a Business
FE International Blog

Marketing Psychology: 10 Strategies to Influence Consumers in 2021

To learn about marketing psychology, all marketers should read David McRaney’s You Are Not So Smart. In this book, McRaney highlights the ways in which we’re wired into thinking we are rationale individuals while we are really falling prey to the whims of our psychology. The is also true for marketing psychology and we have put this guide together on nine ways marketers can use this phenomenon to influence consumer behavior.

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Brexit trade deal passes into UK law, Amazon set to acquire podcast maker Wondery, Apple loses copyright battle against security research firm Corellium, and more
FE International Blog
Newsletter

Brexit trade deal passes into UK law, Amazon set to acquire podcast maker Wondery, Apple loses copyright battle against security research firm Corellium, and more

The UK’s Brexit trade deal with the European Union passed 521 to 73 on December 31, the eve of its deadline. The bill comes four years after the initial decision by the UK to leave the EU and after months of tense negotiations. The agreement has received a provisional approval from the EU but will undergo further examination by the European Parliament at a later date.

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Facebook escalates feud with Apple over privacy changes, EU threatens to break up Big Tech if it doesn’t comply with new rules, SEC charges Robinhood with deceiving customers about how they make money, and more
FE International Blog
Newsletter

Facebook escalates feud with Apple over privacy changes, EU threatens to break up Big Tech if it doesn’t comply with new rules, SEC charges Robinhood with deceiving customers about how they make money, and more

Facebook has released a series of advertisements that directly criticize Apple’s upcoming privacy changes to its mobile operating system. The advertisements, set to run in The Wall Street Journal, New York Times, and Washington Post, claim that the updates will make “the internet more expensive,” or that the new feature will harm small businesses. Facebook also released in a blog post that Apple’s new policy is “more about profit than privacy.”

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Website Investing Skills: Ways to Amplify Your Success | FE International
Building a Business
Buying a Business
FE International Blog

Website Investing Skills: Ways to Amplify Your Success | FE International

Josh Shogren runs PassionIntoPaychecks.com, where he chronicles his ventures buying, building and selling monetized websites. He’s a young, self-taught online entrepreneur, and promising intern at FE International.

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Facebook accused of breaking antitrust laws, could be forced to divest WhatsApp and Instagram, C3.ai jumps over 130% in market debut, Wish plans to price shares between $22 and $24, and more
Newsletter
FE International Blog

Facebook accused of breaking antitrust laws, could be forced to divest WhatsApp and Instagram, C3.ai jumps over 130% in market debut, Wish plans to price shares between $22 and $24, and more

On Wednesday, the Federal Trade Commission and attorneys from 48 of the 50 United States filed two separate antitrust lawsuits against the social media monolith. The lawsuits stated that over an 18-month investigation, Facebook's purchases of WhatsApp and Instagram monopolized the social media market and eliminated potential competition. According to the prosecutors, Facebook should divest WhatsApp and Instagram and the company should incur new restrictions on future deals.

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Salesforce acquires Slack for over $27 billion, Google releases December 2020 Core Update, Stripe announces Stripe Treasury, and more
FE International Blog
Newsletter

Salesforce acquires Slack for over $27 billion, Google releases December 2020 Core Update, Stripe announces Stripe Treasury, and more

Salesforce acquires Slack for over $27 billion On Tuesday, Salesforce announced that it will make the largest acquisition in its 21-year history. For just over $27 billion dollars, Salesforce is set to purchase Slack, making this one of the largest purchases ever for the software industry. Salesforce plans to buy Slack through a combination of cash and stock at about $45.86 per share. This deal values Slack at over 24-times the estimated revenue for next year. With this acquisition, Salesforce is beefing up its portfolio of enterprise applications in the hopes of further growth in both revenue and its broader software suite. This purchase will also position Salesforce as a stronger competitor against Microsoft, whose chat-service Teams competed as Slack’s biggest rival

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Buy an Amazon FBA Business: 5 Expert Investor Tips
Buying a Business
FE International Blog

Buy an Amazon FBA Business: 5 Expert Investor Tips

In recent years many e-commerce entrepreneurs have been leveraging Amazon’s customer base and fulfilment infrastructure by using their Fulfilment by Amazon (FBA) program, sometimes for huge financial returns.

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SBA loan advice, Slack shares spike, Amazon Web Services has an outage, Magento gets an AI update, and more…
FE International Blog
Newsletter

SBA loan advice, Slack shares spike, Amazon Web Services has an outage, Magento gets an AI update, and more…

SBA Lending: navigating through the borrowing process when you are looking to buy an online business

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SBA Lending: navigating through the borrowing process when you are looking to buy an online business
Buying a Business
FE International Blog

SBA Lending: navigating through the borrowing process when you are looking to buy an online business

Over the past few years, FE International has helped many buyers successfully use SBA loans to acquire businesses.

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