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How the Amazon Associates Program Works and How to Transfer an Amazon Associates Account
Building a Business
FE International Blog

How the Amazon Associates Program Works and How to Transfer an Amazon Associates Account

The Amazon Associates Program is Amazon’s affiliate marketing program. Through the Associates Program, content creators, publishers and bloggers can monetize their websites, social media user-generated content or online software application. As an Amazon affiliate, you’ll place what Amazon calls Special Links to Amazon products on your website or social channels. Each time a person buys a product by clicking the Special Link, Amazon pays a commission for what they define as a Qualifying Purchase.

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Exiting a Growing SaaS: Lessons from MyShopManager
Building a Business
FE International Blog

Exiting a Growing SaaS: Lessons from MyShopManager

Dave and Jon Dickson are the father and son duo behind MyShopManager, a highly successful SaaS tool that provides a marketing and sales solution for auto shops. As they scaled MyShopManager, their focus was on making sure the business would be attractive and sellable down the line, and in so doing, they were able to build a business with low churn and high MRR growth. Their approach paid off when they decided to exit for what they refer to as “a life-changing amount of money.”

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When and How to Raise Capital for Your SaaS Business
Building a Business
FE International Blog

When and How to Raise Capital for Your SaaS Business

The truth is: Your SaaS business will not get off the ground and thrive without funding. No matter how good your idea is, how well it solves a pressing issue for your target customer, or how unlike any other product on the market it is, it will not be successful without financial backing. However, there is no need to panic when reading this. There are many ways to raise capital to support the development of your SaaS product, and chances are, starting out small is the way to go. In this article we will walk you through the various recommended approaches and highlight the pros and cons of each so you can make the most informed decision regarding the best way to raise capital for your SaaS business.

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Success with Atlassian App Development: 7 Tips for First Time Developers
Building a Business
FE International Blog

Success with Atlassian App Development: 7 Tips for First Time Developers

The use of marketplace apps is on the rise. We’re seeing this trend in the e-commerce space with increased demand for Shopify apps and in the tech space with interest in B2B SaaS products on the Atlassian Marketplace soaring. In fact, on Shopify, the vast majority of merchants (87%) rely on Shopify apps to run their businesses and 84% of apps on the Shopify marketplace have earned revenue for their owners. Meanwhile, Atlassian, experienced remarkable growth in 2020 with its stock increasing almost 100% and use of its app marketplace is growing at a fast pace. For app developers, this presents a promising opportunity to build software for the Shopify App Store and Atlassian Marketplace.

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App Developers: Should You Build for Shopify, Wix, Amazon or Atlassian? 
Building a Business
FE International Blog

App Developers: Should You Build for Shopify, Wix, Amazon or Atlassian? 

In 2020, over two billion people bought goods or services online. Online retailers saw sales surpassing $4.2 trillion worldwide, according to Statista. In their Year in Review Report, Market Pulse stated that 2020 was the best year for e-commerce marketplaces in over a decade. “In aggregate, it was the most successful year for sellers and brands that transact through them, too.”

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A Guide to E-Commerce Business Models and Revenue Models
Building a Business
FE International Blog

A Guide to E-Commerce Business Models and Revenue Models

The concept of an e-commerce business model isn’t new. In fact, Amazon launched its first-ever e-commerce store in 1995. However, the business model has seen exponential growth after a record year in 2020, when retail sales shifted primarily to the online space.

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Amazon Prime Day 2021: How to Get the Biggest Benefit – and Profit! – as a Seller
Building a Business
FE International Blog

Amazon Prime Day 2021: How to Get the Biggest Benefit – and Profit! – as a Seller

Amazon Prime Day 2021 is right around the corner. The epic sale starts in the US on June 21, the first day of summer, and lasts until midnight June 22 – and these two days are significant not only for consumers, but also for the third-party businesses that sell on Amazon.

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Pioneering Six Sigma on the Web: Starting an Online Business in 1999 and Thriving for Two Decades
Case Studies
FE International Blog

Pioneering Six Sigma on the Web: Starting an Online Business in 1999 and Thriving for Two Decades

I spoke with Michael Cyger, founder of iSixSigma.com, about his experience founding his content business all about Six Sigma over 20 years ago.

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Using Passion to Tackle a Problem in the Shopify Niche
Case Studies
FE International Blog

Using Passion to Tackle a Problem in the Shopify Niche

Delivery Date, a Shopify App that enables customers to select a date for delivery of their order during checkout, was founded in August 2017. Tolu Akinola used his passion for tackling challenges across the board to create a solution for frustrated Shopify app users. After three years of modifying the app based on customer feedback, Tolu decided it was time to divest of his business. He successfully exited Delivery Date through FE International in the spring of 2021.

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