Since Flipping Enterprises was founded in 2010 we have changed a lot as a company. We originally started out with a range of products and services in the buying and selling websites space. In more recent years, we have focused almost entirely on sell-side brokerage. We still run our own sites and many of the early team are still with us – but the vast majority of our time and expertise is now focused on brokerage. We have also expanded from our UK base by adding an additional office in San Diego in mid-2013. As such, we have decided it is time to change our name to FE International. This reflects our ever-increasing international presence and will be relevant for years to come.
For current clients, absolutely nothing will change. The team and the services we offer are still the same and you can still contact us in exactly the same ways as before. 2013 has been a great year for us and we are hoping to continue to improve and grow in 2014 and beyond.
If you have any questions or concerns, feel free to email me directly thomas[at]feinternational.com or your usual contact and we will get back to you promptly.
Thank-you for your time and continued support, it is always appreciated.
If you want the more formal announcement, a copy of our official press-release is below:
“Flipping Enterprises Ltd originally launched in May of 2010 and quickly became a trusted and successful website brokerage firm in a rapidly growing industry. Today, the company is pleased to announce that they have rebranded the business to FE International effective immediately on the new domain.
Thomas Smale of FE International elaborated on the rebrand by stating, “The company itself has not changed at all, it is simply just a change of name. All clients, both present and future will continue to receive the same high quality service that they have grown to expect from us. With offices now in both London and San Diego, we felt the time was right to change our name to include ‘International,’ as it more accurately represents our position in the industry. We work with clients all over the world, and our new name, FE International, reflects that.”
Co-owners Thomas Smale and Ismael Wrixen are very excited about the rebrand and feel that it was the next step in the company’s growth. Mr. Smale added, “Since our inception in 2010 we have always focused on providing a service that was above and beyond anything that was available in the market. Our experience and industry knowledge is invaluable, resulting in more successful sales and wiser purchases for our clients. As we continue to expand our business we feel it is the right time to rebrand in a way that positions us to continue our upward growth.”
Both sellers and buyers alike can benefit tremendously from the services offered by FE International. “We work with both seasoned investors looking to build on established online portfolios as well as new individuals looking to invest in their first online businesses. All of our buyers receive the same high quality insight and service when they come to us to acquire a website. On the sell-side, our clients benefit greatly from our 15 years of combined experience, our vast investor network, and our unrivalled transaction volume – an industry leading 71 transactions in 2013 alone. Our business grew because of the expert service provided combined with our reputation in the industry and we are extremely pleased with the continued growth under the rebrand,” explained Mr. Wrixen. The rebranded website is up and online as of today.
About FE International: FE International (formerly Flipping Enterprises) was founded in 2010 to provide brokerage services for mid-market online businesses. The company has become the pre-eminent advisor within the industry and enjoys a well-earned reputation for integrity, creativity and delivering results. In 2013 alone, the firm has successfully executed an industry-leading 71 transactions.
The team is comprised of professionals from investment banking, strategy consulting as well as online entrepreneurs, all of which have extensive transaction execution expertise. FE’s brokers complement this formal experience with unique and innovative approaches to deal marketing and structuring.
Originally established in London, the company expanded internationally to San Diego in mid-2013 to bring its dedicated brokers closer to the US client base.”