Featured Stories
Selling an Edtech Business: The PositivePsychology.com Exit
PositivePsychology.com, a mission-driven edtech platform used by 19M+ professionals, was acquired in an 8-figure deal advised by FE International. This case study covers their growth, decision to sell, and the exit process.
Access our latest Market Reports

What Is E-Commerce? An Introduction to the Industry
The term e-commerce was coined back in the 1960s, with the rise of electronic commerce – the buying and selling of goods through the transmission of data – which was made possible by the introduction of the electronic data interchange. Fast forward fifty years and e-commerce has changed the way in which society sells goods and services.

How to Sell an E-commerce Business
Selling an e-commerce business is a big decision for any founder and business owner. How do you know when the right time to exit is? What is the business worth? How do you sell for higher multiples? Are there things I can do to increase the valuation of my e-commerce business? What does the exit process entail?

How to Value a Website or Internet Business in 2026
If you’ve been trying to understand how to value an internet business or website you’ve come to the right place. Accurately valuing a website for sale can, for many, be the most challenging part of the purchase process. An internet business’s lack of physical assets can often complicate valuations, but if you’re clear on the pros and cons of the methods available, gather the right data on the relevant valuation drivers, and apply this correctly, you will almost always arrive at a website valuation that makes sense.

How Do I Sell my Online Business in 2026? A How-to Guide
When it comes to selling a small business, there are a wide range of options to you. Narrowing it down, these fall under one of the following: Selling your business yourself Selling through a third party advisor

Timeline of Amazon’s Biggest Acquisitions
How did a small online bookstore become the fourth most valuable company in the world – worth a whopping $2.3 trillion? Amazon has slowly grown from a small e-commerce company into robotics, media, smart homes, web services, healthcare, and now, AI. That story and strategy come into clear focus when studying its acquisitions over the years. Amazon is a living case study of just how powerful strategic acquisitions can be.

How Much Is Your Business Really Worth? What Most Owners Get Wrong About Valuation
Lower middle market business owners: learn the real value of your company in 2025. We cover 5 business valuation methods (SDE, EBITDA, revenue, DCF, rule of thumb), common valuation mistakes, how strategic vs. PE vs. individual buyers view value, AI valuation tools vs. expert appraisers, and real SaaS, e-commerce & content business deal examples from 2024–2025.

SaaS Valuations: How to Value a SaaS Business in 2026
This article is part of our Valuation by Business Model series, in which we provide you with information on what makes your particular business model unique when it comes to SaaS business valuation. For more in-depth reading on valuation, see our post How to Value a Website or Internet Business. To get your SaaS business valued for free, please fill in the main form on our Sell a Website page.

Deferred Revenue in SaaS Acquisitions: A Founder’s Guide
Deferred revenue is one of the most misunderstood and important concepts in SaaS acquisitions. In this guide, FE International’s Max Alderman explains how deferred revenue, accrual accounting, and RPO impact SaaS valuations and deal terms. From fair value haircuts to GAAP updates, learn how to navigate M&A negotiations and present your financials for maximum value.

How to Value an E-Commerce Business in 2026
This article is part of our Valuation by Business Model series, in which we provide you with information on what makes your particular business model unique when it comes to…
