Display Advertising - Family & Parenting Resource - $8K gross/mo

Yearly revenue

$100,000

Yearly net profit

$89,000

Asking price

$203,000 SOLD

Main Benefits

• Trusted and authoritative brand with 18 years of operational history in the niche
• Over 3,500 posts covering a range of evergreen topics
• Site ranks for over 70,000 keywords and has secured backlinks from multiple notable sources
• Strong and stable traffic with over 3.3M Sessions and 7.8M page views in the past year
• Simple and scalable operations allowing for plenty of time and cash flows to invest in growth

Description

For sale is a proven and established display advertising business in the family and parenting niche.

Launched 18 years ago, the business has stood the test of time to become a leading content provider aimed at parents with children. Covering a range of evergreen topics including recipes, kids’ games and education, healthy living, and holiday ideas, the site has educated hundreds of millions of visitors over the years.

Aimed at the lucrative parenting market, valued at $6 trillion, while also targeting the 115 million cooking enthusiasts in the US, a new owner will have a large and highly profitable target market to pursue for growth. With a notable content catalog of over 3,500 posts, keyword rankings for over 70,000 keywords, and a robust backlink profile, the site has demonstrated product-market fit.

The owner has scaled the business by focusing on display advertising, leaving plenty of monetization strategies unexplored. With simple operations and a scalable cost structure allowing for strong margins, a new owner will have plenty of time and free cash flows to invest in growth opportunities.

This business presents a great opportunity for a new owner looking to take over a well-built and reputable content business primed to be taken to the next level.

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All numbers are prepared on a SDE basis.