We’ve kicked off 2017 in style, listing over $6M in new SaaS and content businesses for sale. A few of these are still in pre-marketing, so if you have not yet received information on them make sure to fill out our investor form so we can better match you to our current and new listings. With over $15M in our short-term pipeline, there has never been a better time to get on our pre-marketing lists.
In the news this week, project management app Trello was acquired by Atlassian for $425M, expanding Atlassian’s portfolio offerings for software development teams and its other clients. This is Atlassian’s 18th acquisition and their CEO, Mike Cannon-Brookes, hopes that this acquisition will help the two companies reach over 100 million monthly users.
In conference updates, Founder Thomas Smale will be speaking at Affiliate Summit in Las Vegas with Chuck Mullins on “How To 5x The Value of Your Affiliate Website in a Year”. This takes place on Tuesday 17th January at 10AM – don’t miss out! If you’re in the area, make sure to follow his movements on Twitter.
Read on below for more news on how Amazon beat Google in e-commerce search, the definition of “keyword difficulty”, Shopify and Amazon finally integrating and Google creating a mobile revenue calculation based on page speed.
Deal Highlights
B2B SaaS – Customer Engagement – $84K MRR
- 0.41% net revenue churn
- $1,568 customer lifetime value
- 2,700+ paying customers
- ~9% compound monthly growth rate
- Fast-growing and large addressable market
Yearly Net Profit: $742K
Asking Price: $2.9M
Sold
B2B SaaS – Sales Tracking – $2K MRR
In the News…
Amazon vs. Google
In a survey conducted by financial services firm Raymond James, consumers are choosing Amazon over Google in e-commerce search. The survey examines consumer habits when it comes to online shopping search trends. It shows that more than 50% start their buyer journey on Amazon and 26% start at search engines. Search engine shares have also dropped by 50% compared to 2014, while Amazon’s has increased. According to Business Insider, there’s only room for this trend to keep growing. The 18 to 29 year old age group tend to favor Amazon over search engines in terms of initial search for products.
Keyword Difficulty: What does it mean?
As a website owner with content on your site, your goal is to have all your keywords rank as close to the top as possible. You’ve been practicing the most recommended SEO strategies and are still not ranking as number one. Third-party tools provide some indication of how hard your keywords may be to rank high, but how are they doing that exactly? The Google ranking algorithm isn’t public knowledge, which makes it hard to guarantee 100% accuracy for a keyword metric. The Ahrefs blog recently provided a guide on how third-parties define keyword difficulty and how their keyword tool works.
Ahrefs states that, “no keyword difficulty checker is perfect and each tool can only give you their best estimate”. It then extensively explains how to determine how difficult it would be to rank on top of a Google SERP through different types of analysis. Check out the keyword difficulty guide if you’re interested.
Amazon and Shopify Integration
Seller Labs hosted a webinar this week with Steve Chou of MyWifeQuitHerJob.com, Andrew Youderian of eCommerceFuel, Chad Rubin of Skubana and Jeff Cohen of Seller Labs. The four discussed the latest Amazon and Shopify announcement, the pros and cons of building a business outside Amazon and much more e-commerce chit-chat.
Amazon and Shopify announced that Shopify sellers are now open to push their listings on to Amazon. This will allow Shopify users to tap into the pool of Amazon customers and manage their Amazon product catalog directly within Amazon.
To read a summary of the webinar and hear a recording of what you missed, check out the Seller Labs blog.
Is Mobile Page Speed Relevant to Revenue?
Chances are, your customers are accessing your website via mobile and judging your site based on their browsing experience. A bad experience creates higher probability for increased bounce rate. Loading time and the speed of your site contributes to this visitor’s experience. With a high bounce rate also comes revenue loss. Fortunately, Google is providing publishers with a mobile web revenue calculator to test how well you are optimizing the speed of your mobile site to increase revenue.
You’ll need to prepare some information before you can figure out the relationship of the speed of your site and revenue. To find the speed of your mobile site, visit WebpageTest.org. You will also need average eCPM, monthly queries and match rate. Once you’ve collected this data, check out Google’s Mobile Revenue Calculator.