SaaS - WooCommerce Plugins & Themes Portfolio - $3.9K Gross/Mo
- Yearly revenue
- Yearly net profit
- Asking price
- Firm foothold in the WooCommerce plugins and themes niche
- Highly rated plugins and themes with several plugins securing a 5-star rating on WordPress
- Strong customer following of c.15,000 active users and a paying user LTV of c.$135 in the LTM
- Dominant SEO presence with keyword rankings for c.3,900 keywords and a domain rating of 73
For sale is a highly rated portfolio of WooCommerce plugins and themes with over 50,000 installations since inception, and 90% of revenues generated through recurring subscriptions.
Launched in 2017, the acquisition offers a complete portfolio of 21 plugins and 3 themes aimed at WooCommerce store owners looking to boost the core features of their e-commerce businesses. With an all-encompassing software suite, the portfolio offers a vast selection of features including URL configuration, product filter management and flexible product searches, amongst other features, helping attract c.15,000 active users.
The portfolio offers both free and premium plugins, a strategy which has proven successful in driving adoption. With paid plans offered via recurring subscriptions (c.90% of subscriptions) and onetime sales (c.10% of subscriptions), revenues have expanded at a CQGR of c.31.2% between Q2 2018 and Q4 2019. With thousands of paying users, a steady LTV of c.$135, and strong net margins of c.70% in the LTM, a new owner will have plenty of resources for growth.
With over two dozen highly effective plugins and themes, the portfolio delivers an all-in-one toolkit for WooCommerce merchants. The focus on ease of use and functionality has quickly attracted a large user base, with the plugins and themes boasting a large active user base. Several plugins have secured a perfect 5-star rating from users and attracted features in reputable publications such as LearnWoo, WP Major and ManageWP.org.
Over its three years of operations, the portfolio has secured a dominant foothold within the ever-expanding WooCommerce ecosystem. As WooCommerce continues to grow in popularity, commanding a 26% share of the total e-commerce technology market, the acquisition offers direct access to a large and growing target audience.
The acquisition presents a great opportunity for a new owner looking to take over a well-built and diversified B2B SaaS business.
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All numbers are prepared on a SDE basis.