- Yearly revenue
- Yearly net profit
- Asking price
- Steady MRR growth with MRR reaching a CAGR of c.181% for 2014 to 2018
- Leading email marketing software provider with a mature product aimed at a growing target market
- Effective product with low MRR churn of c.2% and high LTV of c.$12,000 in the LTM
- Lean and scalable cost structure allowing for strong net margins
- Simple operations with the developer staying on post-sale
For sale is an established B2B SaaS business in the email marketing and automation space.
Launched in 2013, the business has established itself as a leading email marketing software provider on the dominant open-source e-commerce platform, Magento, which was recently acquired by Adobe for c.$1.7bn. With a mature product, robust functionality, an innovative pricing model, the business has successfully differentiated itself from competition and driven consistent growth.
As an Adobe company, Magento offers a market-leading digital commerce solution with unparalleled flexibility to its merchants, attracting clients the likes of Coca Cola, Ford, and Nike. Named as an industry-leader by Gartner, Magento offers access to over 250,000 merchants, many of whom are looking for robust email marketing and automation software.
As an incumbent in the Magento space, the business has built up name-brand recognition, attracting hundreds of users and fueling rapid revenue growth. With an innovative, results-driven pricing model and a clear value proposition, MRR reached a c.181% CAGR for the period 2014 to (e)2018. This has also helped secure lucrative SaaS metrics, driving low MRR churn of just c.2% and high LTV of c.$12,100 in the LTM, creating plenty of opportunity to invest in growth.
The business presents a great acquisition opportunity for a new owner looking to take over a proven and authoritative B2B SaaS software provider with a market-leading product in a rapidly growing niche.
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All numbers are prepared on a SDE basis.